The Pizzini family have been producing wine in the King Valley for three generations. During this time, the wine category in Australia has exploded, so much so that there are now over 1,000 wine brands now operating in Australia alone.

Pizzini needed to reposition themselves.

As proud immigrants from Trentino, Italy, the wines the Pizzini family champion and grow are Italian. Originally, the choice to grow only Italian varietials was driven by the food they most loved to cook at eat. Naturally, this was the cuisine of Italy.

Anyone who knows an Italian will know they have very strong opinions about what they eat and drink. So it made sense that Italian food would be as equally vocal about what it was paired with at the dinner table.

‘Crafted to please Italian food’ is a long-term brand platform that gave Italian food a voice; A platform designed to be an internal guiding light for the Pizzini brand broadly, and the platform upon which all its communications are build.

Now in it's second iteration, the national campaign features outdoor, digital and social.