Belong
- What we did
-
- Masterbrand Positioning
- Brand Platform & Campaign Development
- Brand Design
- Social Strategy
- Production & Campaign Rollout
- Industry
-
- Telecommunications
Results
- A 5%–15% increase in enquiry across the campaign.
- Increase in primary message take-out of over 15%.
- Brand attribution lift of 4% - 17% compared to previous campaigns.
In the chaos of everyday life, families are seeking genuine moments of personal connection. Devices and digital experiences have become an intrinsic part of those shared moments, whether we like it or not. Celebrating those moments of connection where families can just be, sits at the heart of the brand work we created with Australian telco, Belong.
Central to the campaign sits Belong’s new ‘BE’ brand code, a unifying design and messaging system tying together brand story, proof points, product features, and retail offers.
‘Just BE’ is a platform that doesn’t shy away from the blurred lines between the technology in our hands and homes, and its effect on how we interact with each other.
What we did
- Masterbrand Positioning
- Brand Platform & Campaign Development
- Brand Design
- Social Strategy
- Production & Campaign Rollout
Industry
- Telecommunications
Details
Results
- A 5%–15% increase in enquiry across the campaign.
- Increase in primary message take-out of over 15%.
- Brand attribution lift of 4% - 17% compared to previous campaigns.
What we did
- Masterbrand Positioning
- Brand Platform & Campaign Development
- Brand Design
- Social Strategy
- Production & Campaign Rollout
Industry
- Telecommunications
In the chaos of everyday life, families are seeking genuine moments of personal connection. Devices and digital experiences have become an intrinsic part of those shared moments, whether we like it or not. Celebrating those moments of connection where families can just be, sits at the heart of the brand work we created with Australian telco, Belong.
Central to the campaign sits Belong’s new ‘BE’ brand code, a unifying design and messaging system tying together brand story, proof points, product features, and retail offers.
‘Just BE’ is a platform that doesn’t shy away from the blurred lines between the technology in our hands and homes, and its effect on how we interact with each other.
Results
- A 5%–15% increase in enquiry across the campaign.
- Increase in primary message take-out of over 15%.
- Brand attribution lift of 4% - 17% compared to previous campaigns.
